On April 21, 2015 Google started punishing websites that it deemed were not “mobile friendly”. Notification was sent to all those registered as Google Webmasters, and also through press releases to the media that from that date forward, the search rank of websites without a “mobile solution” would begin to be penalized in the Google search rank.
How do you know if your website will be affected? There is a tool Google put out that will test your websites URL and determine if you have passed the “mobile friendly” standard. Here is the Google Mobile Test Tool.
If your website is a bit older, there is a very good chance that your site might not pass the test. Especially if you site came into being before there were the tools we use today to build sites that work across all browser platforms – computer, iPad, and mobile phone.
There are two solutions if your site isn’t recieving a passing grade in the test put out by Google. Redo your site as a “responsive design site” or make a “mobile version” of your website.
Currently all the sites that Fab Web Work designs are responsive design sites. This means that the sites are coded to display differently when the screen they are appearing on is various sizes. The website displays one way on a full screen computer, another on an iPad and another still on a mobile phone. Still, it is one website, and one URL location.
A “mobile” site differs from a responsive design site, in that it is actually a separate website, with a separate URL, usually similar to the original site, but with .mobile as part of it. Mobile sites are usually stripped down versions of the website, coded for display on mobile devices. While this solution will work to avoid Google’s penalty, there are certain issues that may arise due to there being actually two websites for the company, one .mobile and one not.
If you are finding that your website is not passing the “mobile friendly” test and would like to explore your options going forward, contact us and we would be happy to take a look at your site and help determine some options to consider moving forward.
Bottom line: you do not want your website ranking to suffer due to a lack of “mobile solution”.